We created and 0-1 and 1-1000 mobile app, web-app, website, brand and go-to-market strategy with a taskforce of 11x designers and full-stack developers from FINH HQ. The design process took us deep into the heart of the streets, where we strived to capture the nuances of true peer-2-peer trading dynamics amongst the youth of the Global South.

An iterative and fast paced process that allowed us to break down an inherently complex trading mechanic into a simple, joyful and playful experience.

Thanks to the huge team of collaborators and creatives including Filippo Yacob, Homan Cheung and more.