CRM (Customer Relationship Management)

Throughout the customer lifecycle, sales and marketing teams, along with customer service, utilize Customer Relationship Management (CRM) software to manage interactions with current and potential customers. The aim is to build and maintain strong customer relationships, enhance customer satisfaction, and drive business growth. CRM systems aid in organizing customer data, improving communication, and delivering personalized experiences, ultimately contributing to long-term customer loyalty and business success.

What is CRM (Customer Relationship Management)

A strategy and technology for managing a company's interactions with current and future customers. CRM systems help organizations improve customer relationships and retention.