CXM (Customer Experience Management)

Involves strategically managing and optimizing the overall experience a customer has with a product or service. CXM is relevant at various stages, aligning design decisions with customer satisfaction. Its significance lies in fostering positive customer interactions, building loyalty, and ensuring that design choices contribute to an overall positive customer experience. CXM contributes to the long-term success and competitiveness of a product or service by prioritizing the customer's journey and satisfaction.

What is CXM (Customer Experience Management)

A holistic approach to managing and optimizing all interactions a customer has with a brand. CXM involves understanding customer journeys and feedback to enhance overall satisfaction and loyalty.