Design Ethnography

In the research phase of the design process, design ethnography involves studying and understanding the cultural context, behaviors, and interactions of users within their natural environments. Designers use ethnographic methods, such as observations and interviews, to gain insights into user experiences, preferences, and needs. Design ethnography informs the design process by providing a rich understanding of users' perspectives and cultural nuances, fostering more empathetic and user-centered design solutions.

What is Design Ethnography

The study of people and cultures to understand their behaviors, values, and needs. Design ethnography is used in speculative design to ground future scenarios in a deep understanding of current social practices.