Design Research

Encompasses various methods and techniques to gather information and insights that inform the design process. Design research is conducted at the early stages of a project, helping designers understand user needs and preferences. Its importance lies in providing a foundation for informed decision-making, fostering empathy, and ensuring that design solutions are tailored to meet the specific requirements and expectations of the target audience. Design research contributes to creating user-centric and successful designs.

What is Design Research

The systematic investigation of user needs, market trends, and relevant data to inform and guide the design process. Design research involves methods such as surveys, interviews, and competitive analysis, providing designers with valuable insights into user preferences, pain points, and industry benchmarks that shape the design direction.