Ethnographic Research

Involves studying and understanding people within their cultural and social context to inform design decisions. Ethnographic research is valuable in the early stages of product development, providing insights into user behaviors and preferences. Its importance lies in fostering empathy, uncovering user needs, and ensuring that design solutions are culturally relevant and resonate with the target audience.

What is Ethnographic Research

Studying and understanding user behavior, preferences, and cultural contexts through observation and interaction in their natural environments. Ethnographic research provides deep insights into users' lives, motivations, and challenges, informing design decisions with a rich understanding of the social and cultural contexts.