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Ethnographic Research

What this covers:

Why do you use Ethnographic Research

Who uses Ethnographic Research

How do you use/apply Ethnographic Research

When do you use Ethnographic Research

Involves studying and understanding people within their cultural and social context to inform design decisions. Ethnographic research is valuable in the early stages of product development, providing insights into user behaviors and preferences. Its importance lies in fostering empathy, uncovering user needs, and ensuring that design solutions are culturally relevant and resonate with the target audience.

What is Ethnographic Research

Studying and understanding user behavior, preferences, and cultural contexts through observation and interaction in their natural environments. Ethnographic research provides deep insights into users' lives, motivations, and challenges, informing design decisions with a rich understanding of the social and cultural contexts.

Noones App - Alexis Bardini

NOONES

/ 2024

/ FINH

Building a Bitcoin super app and peer-to-peer marketplace, used by millions.

FABA Speaker - Alexis Bardini
NEW

FABA

/ 2024

/ FINH

Exploring the future of bedtime story telling and experience through a kids-first interface.

Ash Ai Pokedex - Alexis Bardini

ASH

/ 2021

/ FINH

An Ai-Pocket Field Guide for ecology guardians ages 6 and up. Inspired by the legendary Pokedex.

ON-GOING
Astro Browser - Alexis Bardini

ASTRO

/ 2021-

/ Co-Founder

Co-founding a safe browser for curious kids ages 4 to 10.

Rysk - Alexis Bardini

RYSK

/ 2022

/ FINH

Uncorrelated returns in all market conditions. Pure financial engineering.

Feeel - Alexis Bardini

FEEEL

/ 2023

/ FINH

Creating an identity & strategy for a New York based immersive VR-experience hospitality company.